Uber Partners with Pakistan Red Crescent Society to Promote Safety

Islamabad – December 13, 2018: Uber Pakistan, the global smartphone app that
seamlessly connects riders to drivers, to partner up with Pakistan Red Crescent Society
(PRCS) with a core focus on road safety and first-aid training for its Driver Partners.
The Road Safety and First Aid is a flagship program of Pakistan Red Crescent Society
planned for Uber runs under the guidelines and certification of International Federation of
Red Cross and Red Crescent Societies. These highly valued trainings ensure the
effectiveness for saving lives at any minor to major accident(s), emergencies and/or
disasters, whether you are at office, home or travelling. Moreover the certification is valid in
196 countries in the world. Driver Partners will be awarded participation certificates towards
the end of the training.
Safety is paramount for all at Uber, which can be seen through various brand campaigns
and initiatives held and taken over the years, including background checks, anonymization,
SOS button and more, with a major focus on rider safety and welfare this year.
Omar Askari, Head of Business Development at Uber, said, “Safety is of paramount
importance to Uber across all our operating cities. We will continue partnering with
organizations like Pakistan Red Crescent Society to ensure our driver partners are aware of
various safety protocols, which might come in handy during times of emergency.”  
Talking about the partnership, Chairman Pakistan Red Crescent Society Dr. Saeed Elahi
said” This venture marks as beginning of new era for introduction of Road Safety in
Pakistan. Pakistan Red Crescent Society through its Movement Partner International
Federation of Red Cross and Red Crescent Societies is a signatory of UN resolution on Road
Safety and follows its universally acceptable guide-book for its efforts on training and
awareness on Road Safety and First Aid.
He further added; “Pakistan Red Crescent and Uber have launched the first of its kind
Digital Training on Road Safety and First Aid. This digital training will allow over thousands
of Uber driver partners to be better informed and trained on Road Safety and First Aid.”
The need to focus on rider safety arose via Uber’s various marketing campaigns which led to
the company’s search to find the best organization to help them with their cause. After
much deliberation, PRCS was chosen.
Founded in 1947 under the Red Cross order, both the Red Crescent Movement and the
International Committee of Red Cross (ICRC) are the largest humanitarian organization in
the world, with close to 97 million volunteers.
PRCS has been engaged in relief operations since its foundation few to mention are;
distribution of relief items to refugees in 1947-48, exchange of 10 million family messages
during and after the Indo-Pak wars of 1965 and 1971, rehabilitation of flood victims in
1974, health relief for Afghan refugees in 1981, relief worth Rs. 6.7 billion were provided to
over 3.4 million affectees of major earthquake in 2005. Between 2005 to 2017, PRCS

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responded to 28 major disasters in the country and provided relief to 11 million
beneficiaries, worth Rs. 24.5 billion.
In the past years, Uber partnered up with ICRS as part of their Rasta Dein: “Give Way To
Ambulance” Campaign as well as various blood donation campaigns and now, Uber will be
partnering up with PRCS to continue this tradition.
About Uber
Uber is evolving the way the world moves through its app. By seamlessly connecting riders to drivers at the push of a button,
we make cities more accessible, opening up more possibilities for riders and more business for our partner drivers and
transport operators. Uber’s rapidly expanding global presence continues to bring people and their cities closer and is currently
providing service in more than 600 cities across 77 countries on six continents. To request a ride, users must download the free
application for Android, iPhone, Windows Phone, Blackberry 7, or sign up at uber.com/app.
For more information, please visit
About PRCS
Pakistan Red Crescent Society is the leading humanitarian Organization of the country. The core working areas of PRCS are;
Disaster Management, Healthy and Safe Living, Youth & Volunteering and Organizational Development. In consonance with the
above, PRCS focuses on Emergency Relief for victims of natural calamities and man-induced disasters, Primary Healthcare in
underserved areas with focus on women and children, Emergency Ambulance Service in all major cities, Blood Transfusion
Service, Water and Sanitation.

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