Pakistan Standards and Quality Control Authority (PSQCA) has banned the sale Faiza Beauty Cream in the country for using toxic chemicals.
According to a report issued by PSQCA, the popular fairness cream brand was found to contain carcinogenic ingredients includes mercury, hydroquinone and steroids causing threats to both skin and health.
The authority has issued notices to the manufacturer (M/s Poonia Brothers) over the value of mercury being greater than 60 mg/Kg (60 ppm) which is much higher than the limits set by World Health Organization (WHO) at 1 mg/kg. Mercury-containing skin lightening products are dangerous to health and as a result, have been banned in Pakistan.
According to the reports, M/s Poonia Brothers has invested millions in the advertisement for “Faiza Beauty Cream”. Public awareness needs to be raised regarding the types of products and the specific products that contain mercury and the risks associated with mercury.
Last year, the United Arab Emirates had banned the Faiza Beauty Cream and the Dubai Municipality warned consumers not to use the beauty product since it “contains ingredients toxic and harmful for humans”, like mercury.